I want to explore a bit of a “hot topic” right before the long weekend.

Adam Giambrone was once a promising Toronto mayoral candidate, but now has been caught in a career altering predicament. The “indiscretion” of Adam Giambrone is now front page news, and while I’m not going to go into the morals of his situation the fact is that this is just one in a string of other such high profile “indiscretions”. Tiger Woods, David Letterman, John Edwards, Bill Clinton – the names have changed but the predicament was largely the same across the board. I should start by saying that this is not meant to focus solely on men/gender and for the sake of balance I’ll mention Iris Robinson, a member of the Irish parliament and wife of Ireland’s first minister – who was caught having an affair with a 19 year old male. (Her last name being “Robinson” was a coincidence not overlooked by the headlines.)

I’m not really interested in the sensationalism or the “fall of the mighty”, but what I am really interested in are the questions situations like these raise. How far should the personal lives of public figures affect their careers? And more than that, what lessons can all of us take away from those who have been through public backlash and scrutiny?

The one line from the media release that I couldn’t get out of my head after Tiger Woods’ own dirty laundry was aired publicly was; “personal sins should not require press releases and problems within a family shouldn’t have to mean public confessions”.  This struck me as a very powerful and loaded statement.

In certain situations I can see where decisions that reflect the moral character of a person should come to bear on the public’s “right to know”. But should this or any similar situation negate all of the work and reputation of a person? It’s not an easy question.

The reality is that all of us need to be aware that we are our own “brand”. Tiger Woods was a brand for being the PGA’s squeaky-clean golden boy. While his affairs do not affect his sports performance, they do affect his “marketability”. But then do politicians – elected to represent the interests of voters, fail the same credibility test?

For me the one thing that matters in all of this is accountability. When mistakes are made, I think the best decision public figures can make is to accept responsibility with tact, sensitivity and humility. Because when the truth does come out, as it always does, I am much more apt to feel sympathy and respect for a humble figure.

What do you think? Do the personal lives of public figures deserve to impact their careers? What is the best way you feel they should handle any resulting scrutiny?

One evening, TTC rider Jason Wieler uses his iPhone to snap a picture of a TTC booth collector catching a few winks. A few weeks later he remembers taking the photo and posts it to his Twitter account with the caption “Yup, love how my TTC dollars R being spent…”

What happened next is a classic example of how technology and social media are completely changing the face of communication. The photo was re-tweeted and became a top news story in a matter of hours, following on the heels of bad press resulting from the recent transit fare increase. TTC officials were being asked to comment on a photo they may not have even seen yet, and Toronto media were trying to determine the identity of the worker who was photographed. Today, the story has come full circle and the man who was made unintentionally famous by all of this, George Robitaille, has released a public apology.

Thinking about this situation, I was reminded of the very first lesson I had in how an image can alter public perception from a University communications lecture – The televised presidential debate between John Kennedy and Richard Nixon. In a nutshell – those who listened on the radio thought Nixon had won the debate while those who watched the televised events thought that Kennedy came out on top. While listeners thought that Nixon’s arguments were stronger, Kennedy’s appearance, composure and charisma worked in his favor with TV audiences. The content seemed to play less of a role on public opinion than the image.

In a similar way whether it was due to “an underlying medical issue and side effects of medication” as TTC officials and Mr. Robitaille have released, or a case of an employee simply caught sleeping on the job, the photo of the TTC collector reclined and asleep in his booth is what most people will remember.

A picture is an incredibly powerful form of communication, and even after it has been explained or contextualized it is one of the first things we think of. It can impact or reinforce opinions, and change the way we look at individuals, companies or entire organizations. For better or worse, we are becoming an increasingly visual society who relies on images for “proof” and to capture our attention.

Watching the situation unfold with this particular TTC operator created so many questions for me regarding privacy, disclosure and how social media is impacting our actions, interactions and reactions.

How do you feel about the role social media and technology plays in the creation and sharing of information/news?

This is your life, in 140 characters or less! Constant status updates make sure that no one will ever have to wonder if you are having fun at that party you were invited to, or how you are feeling in the wake of your last emotional crisis.

I’ll be the first to admit I love social media and use Twitter, Facebook, Linked In and Blogspot. I enjoy the freedom of sharing my thoughts and ideas, and also keeping in touch with friends and family who are “plugged in”. I even have a friend who recently admitted that they started going on Twitter just to get a hold of me to make plans (I felt fairly guilty, and cocktails were on me that week). But now the tide is turning, and social media critics are vocalizing the issues they feel are created from these online applications.

Today’s Globe and Mail features a very interesting article “Detox du jour: unplugging from Facebook” which takes a look at the reasons behind (as well as challenges to) abandoning social media sites and technology in favor of “more human interaction”. Another great article brought to my attention today (by Joseph Thornley) is the news that actor, writer and until recently, Twitter enthusiast Stephen Fry has decided to “go offline” for a brief period in order to concentrate on his writing.

Want to take things a step further? A recent related phenomenon that caught my attention was the slightly over the top “Web 2.0 Suicide Machine” which flashes slogans such as “So many people you don’t care about”, “Say good-bye with dignity” and “Feel free like a real bird again and untwitter yourself”. The website application completely and permanently deletes your social media profiles in one foul swoop. I think the term “suicide” and the USB noose on the site are a bit dramatic, but are trying to use some dark humor to show how attached people are getting to their online persona.

Personally, I don’t see myself pulling the plug anytime soon. Social media has been instrumental in allowing me to network, meet new people, keep in touch with friends and family from my hometown and overseas as well as provide me with a global learning tool from the blogs of some innovative and respected professionals. Why would I want to abandon all that?

Still, I know many people who are opting for this social strategy in hopes of freeing up their schedules and making a commitment to increasing their face time with friends. Which leaves me with this question, do you need to be unplugged to be productive and social? If the line has been truly drawn in the pro or anti-social media war, which side do you find yourself on? Personally, I’m “pro” on this issue but would love to hear what you think.

Will you be unplugging in 2010?

(Note: This post has been edited and cross-posted from my personal blog.)

It’s been three month’s since I dove head first into PR agency life, and I have to say it turns out I’m a pretty good swimmer! There is some good, some bad, but nothing sums it up better than slightly misquoting one of my favorite films; “Thornley Fallis, I think that this is the start of a beautiful friendship.”

One of the things I have had to get used to is learning to negotiate a new work/life balance. I rarely leave at 5:00pm, and when I do I usually take home work with me or access it remotely. I’ve become a bit of a hermit, and have had more than one phone call/email/tweet from friends asking where I am and if I am still alive. But on the flip side, I have really started to appreciate that time I do spend with people I care about, something as simple as going to see a movie becomes so much more enjoyable than before when I had a lot more free time and took it for granted.

I think that as long as you are doing something you love and that interests you everything else will fall into place. I get invited out to some pretty nifty Toronto events such as Thirsty Thursdays and Third Tuesday, and have been able to coordinate some really great media interviews and press coverage for some of our clients to date. It’s a great feeling, and I can’t wait to see where I am in another three months, let alone after a few years of their mentoring combined with trial by fire opportunities for me to prove myself!

To all you account coordinators out there, I hope you’re having as great a time as I am!
(And remember, when a good book and a bubble bath fails to calm you after a long stressful day a glass of dry red wine might just do the trick…)

In a slight shift from my posts where I have been talking about starting my career in PR, I wanted in light of recent events to talk a bit about Public Relations as an industry. Specifically, headlines such as Sunday’s Toronto Star; “Spinning in the First Week of Michael Bryant’s New Life” and today’s Globe and Mail article; “Michael Bryant’s political strategy: PR 2.0”.

Both articles discuss PR in relation to Michael Bryant’s case, and from my reading of it and as someone working in PR I was a bit put off.  To pull a few quotes from the Star article; “It helps to have friends in PR”, “Look, the headline of this story should be: ‘Navigator, changing your perceptions without you even knowing it” and “He refers, of course, to Navigator Limited, the smooth public relations firm hired by Bryant (when exactly is unclear) to massage the message”. The article then continues to a full page analysis of the inner working of the messaging surrounding this tragic incident. The Globe article takes a look at Navigator’s use of social media (Twitter, Blog and Facebook) in relation to their client.

Personally, I resent the fact that PR is often tied to “spin”, deception and manipulation. I do not feel that reflects the work that I do, or the many other professionals who are passionate about communication and social media. However I did find it very interesting that the article pulls into the spotlight a PR firm, whereas usually the agency stays in the background.

I want to make it very clear that I am not choosing sides and making statements about Michael Bryant’s guilt or innocence.  I feel this is a very tragic situation for both sides. Lives have been changed forever. But facing these serious charges and the media onslaught, I can sympathize with Michael Bryant for enlisting the services of Navigator just as I respect the work they are doing on behalf of someone who will be forever affected by this moment in time. PR does not change “the facts”.  A strong team of media savvy professionals helping in the face of any crisis can provide advice, support and direction.

What do you think of the role PR plays in image management issues when a crime or tragedy has occurred?

This post is inspired by a number of events but is applicable to all facets of our lives whether it’s the social media realm, the employment world, our own emotions or even the salad dressing we choose. That’s right folks; this post is all about choices.

A few days ago, I read Ed Lee’s post about Setting Goals and Expectations. He links to this video of Barry Schwartz speaking at TED about the Paradox of Choice. Considering my own life lately, this presentation was quite thought-provoking, and left me pondering the choices we make and how we feel about those decisions once we made them.

One of Barry’s basic points (if you have 20 minutes worth of time, it’s an interesting talk all around though) is that because of all the choices we have, we are actually less satisfied. But shouldn’t we be happier now that we have so many options to choose from? Instead, he suggests that it is because of the vast amount of choice we have, that we will almost never be happy with our decisions.

His logic is this: Since we have so many options, there is much more room to regret the choice we didn’t make. Even though what we choose may be good, we are often left wondering if maybe there was a better one – a perfect one.

He suggests this could be one of the reasons for high depression rates. We’ve now gotten to a point where our expectations are so high as a result of so many choices, that anything less feels like a failure. And because we had a choice and made the decision, we are left with no one to blame but ourselves.

Given the few weeks I’ve had, this logic makes good sense to me. Maybe not perfect, but pretty good. But now that I see this logic, maybe it’s a chance to turn it on its head – no regrets, just be happy with what I’ve got.

Are you happy with lots of options or do you wish things were a bit more simple?

Side Note:

Schwartz mentioned that there are over 175 choices of salad dressing in one supermarket. Wow…decisions, decisions.

First, I’d like to apologize to all of our faithful readers. Our site has had some issues and wasn’t accessible for a little while, but we’re back up now and ready to roll – PS – if this happens again, please let us know

So, now that all the techie stuff is on par again, I’m thinking it’s time to get posting again – regularly. As the newest member for the PR Girlz team, I will be taking it upon myself to ensure there is at least one new post a week – it may not be most engaging post you’ve ever read, but it will be interesting, informative and from the perspective of a PR Girl. So be warned, this might be a link to an article, a video, or anything else we’re in the mood for, but we hope you’ll enjoy it.

I’ll also be doing my best to rally the troops around here with a little positive reinforcement to get the Girlz on your good side again!

Looking forward to it  

-Kerri

Like a lot of folks concerned with social media, I got my mini-geek on at the Mesh Conference held at Toronto’s MaRS Discovery District. I’m not going to go into a play-by-play account of Mesh — if you wanted that, you’d have followed the meshing on Twitter. Mesh (re) tweaked my interest some important issues that I believe need to be constantly challenged in the PR world. Those are privacy, anonymity and reputaton.

Many folks have an online self which can often have a different personality than their offline self. This is one of the privileges of the Net and social media. We have infinite potential to be who we want, when we want to our chosen audience. I’m sure that many poignant 10-minute unions of the heart and hand have been made this way. I am also confident that there are an equal number of folks who have been cyber-bullied because of this set of circumstances.

As some background … I started blogging in 2001 when I found out that I was pregnant with my daughter. My partner’s family lives in B.C. so we thought that a blog would be an excellent way to communicate the changes of our lives and the pregnancy progress to our family and friends as well as to document the experience of becoming a mother.

Being a “gung-ho” type of chyk, I really dove into the online world. I joined Mamatron.org, a BB for, “mamas of color, bi/lesbian/poly mamas, very young mamas, mamas on public assistance, sex worker mamas, single mamas, artist mamas, socialist mamas, green mamas, anarchist mamas, and pro-choice mamas.” There was a discussion group for women who were due at the same time. I loved that group of women. They supported me through sleep deprivation, money concerns, hormonal flux, and I know that I was able to share with them as well.

That was until a cyber-bully named “Big Fat Breeder” decided that because I had used the dreaded “b” word (hint – rhymes with itch) in a conversation of support with another woman. Essentially, in spite of a mea culpa, I was drummed out of a supportive community because of the actions of a person who lived behind her online identity.

I’m over it, don’t worry. The experience has flavoured my approach to social media, however.

Everyone needs privacy – no doubt. However, if someone wants to participate in a conversation, isn’t it just good manners to say who you are? Otherwise, it is akin to walking into a person’s home, not telling her who you are, provoking an incendiary political discussion and leaving.

Students are being expelled for cyber-bullying: curiously, this practice remains de rigueur, for many adults. It’s too bad. I have to wonder how many conversations are limited due to the power of an anonymous comment.

I was at the gym last night in my own little world, thoughts percolating and I was suddenly shocked to realize “hey, this could be a blog post!” Obviously, we Girlz aren’t having so many of those moments lately…

Now to be honest, this isn’t really a PR topic…though maybe you could make the argument that it is in some ways. (Gee Jos, you’re finally writing a post, get to the point, will ya?) So in case you didn’t know, I’m American. Not dual, just American. Now I’ve lived here since I was three and am a permanent resident (so yes, I can work here legally) but my passport is American. And I can vote on Super Tuesday next week in the California primaries. As it happens, I’ll be there then for a family thing so it works out quite well. Here’s where you come in: I can’t decide who to vote for. At first I thought it might seem unethical to ask internet strangers who I should vote for, but upon further reflection I realized that this year’s candidates are waging their battles more and more in the online space. Youtube, Myspace, they’re there. Many of them have blogs on their main site. So why shouldn’t I use this blog as a testing ground?

Here’s what you need to know to help. I’m a card carrying Democrat. Ok fine, I don’t carry a card (do they have a card?) but you get the point. It’s either Hillary or Barack. And I can’t decide.

I think Hillary has more experience. I like her. She’s intelligent, well-spoken and would make a fine leader of a country in need of such a thing. Bill’s indiscretions? Give me a break. He made a mistake, an error in judgment. Did that cost the Americans anything? No- it was personal but because he was the President and he chose an attention-wh**e, it became front page news. Bush’s “errors in judgment” have cost THOUSANDS of Americans and Iraqis their lives and has seriously damaged the US economy. Don’t get me started. Bill, in some ways, is a huge asset for Hillary. In other ways, I see him as a liability. He will have to stay out of the limelight while she’s in office so as not to take the focus off of her. I think he can do a lot as “First Laddie” but it will have to be under the radar and I don’t know if that’s possible. So that concerns me.

Barack is charismatic and I like him too. Goes without saying that he’s also intelligent and when I see him in interviews, he comes off very well. I like his wife. I think she could do a lot more as First Lady than Bill could in the role and you really are voting for them as a team. Having a great President is all well and good but if they don’t have strong support at home and a partner who’s willing to get out there and improve America, then the “great” President isn’t so effective. I don’t like Oprah’s endorsement of him. Not because she should have supported the female candidate, but because I think she made it more about race than it had been prior to her getting involved. Here’s my main concern with Barack and it does not make me proud of my country: they’re not ready for a black president. It’s not his time. Yes, most Americans would embrace the idea and don’t care what colour he is. But the ones that do? Look out; they’re the dangerous ones. If I were Michelle Obama, I would be afraid for the life of my husband and the father of my young children every time he ventured out. That’s the sad reality of it. Like I said, it pains me to think this, but there it is.

John Edwards? No thanks and here’s why: his wife is dying of breast cancer. Not right now and maybe not even in the next four years. And while I think it’s admirable of them to continue with their lives as though everything was fine, I think it’s dumb. Because at some point, she’s going to be very sick. And his focus would and SHOULD be on her and their very young children. But it wouldn’t be on America and that’s a problem to me.

So there you have it. Barack or Hillary. I go back and forth. Who gets your vote?

I’m pretty set in my ways (cue collective “no shit” from all who know me) so change is a big deal. I like my routine and don’t like when things veer off-course. So the fact that I’m considering a rather large change in my life is a little disconcerting. Especially since it’s completely my initiative. What is this huge change I’m considering which will have a dramatic effect on my life?

I’m considering switching to Firefox. (Cue dramatic GASP from the internet).

Yes folks, it’s true. I haven’t even switched to Explorer 7 for the same reason- I hate change. I’m set in my ways. I have all my links nicely lined up where I like them and can find them in my sleep and having to reset them all. Ok laziness is part of it for sure. But lately, Explorer just isn’t cutting it. It won’t load some of my most used websites properly, such as CFRB-AM and Hotmail. Both seem to prefer Firefox, which is particularly weird for Hotmail, don’t you think? (Bill? Are you listening?)  My father uses Firefox because he tries to stay away from Microsoft whenever possible, but he might have the right idea for once;)

Many of my colleagues say Firefox is faster. I’m inclined to agree. It seems to be the browser of choice for bloggers and social media fanatics, so there must be something to it.

So what do you use? Are you an Explorer or a Foxer? Am interested to hear what everyone prefers and why.

In the mean time, I’ll be quivering violently about making this monumental change on my own accord and wondering what I’ve gotten myself into. (Cue collective eye roll about my pathetic dramatics).