Comments on: Media Relations 101 http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/ Unique perspectives from women in PR Fri, 09 Apr 2010 19:02:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: kerri http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/comment-page-1/#comment-210230 kerri Thu, 12 Feb 2009 15:53:42 +0000 http://www.prgirlz.com/?p=181#comment-210230 Hi Jessica, Good questions. In answer to your question about media list resources, I'll say that you work with what you have. If there are holes or you find that you get bounce backs, then it just takes a bit more effort to look it up on the internet or call the outlet - a bit of a hassle sometimes, but definitely worth it in the end. As for pitching stories exclusively to one media outlet - we don't tend to do that often and in fact, have not done that at all since I've started here. We've toyed with it on occasion, but in the end I think it comes down to breadth of coverage. If you can get multiple outlets across the country to pick up a story, it helps spread the message more than it would from one single outlet. And there's no guarantees that a single outlet will always run your story or the way you want them to run it - best not to put all your eggs in one basket I think. But it really depends on the story and the client. Hope that helps! -Kerri Hi Jessica,

Good questions. In answer to your question about media list resources, I’ll say that you work with what you have. If there are holes or you find that you get bounce backs, then it just takes a bit more effort to look it up on the internet or call the outlet – a bit of a hassle sometimes, but definitely worth it in the end.

As for pitching stories exclusively to one media outlet – we don’t tend to do that often and in fact, have not done that at all since I’ve started here. We’ve toyed with it on occasion, but in the end I think it comes down to breadth of coverage. If you can get multiple outlets across the country to pick up a story, it helps spread the message more than it would from one single outlet. And there’s no guarantees that a single outlet will always run your story or the way you want them to run it – best not to put all your eggs in one basket I think. But it really depends on the story and the client.

Hope that helps!

-Kerri

]]> By: Jessica Greasley http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/comment-page-1/#comment-210211 Jessica Greasley Thu, 12 Feb 2009 05:31:53 +0000 http://www.prgirlz.com/?p=181#comment-210211 Hi Kerri, thank you for the insight on media relations. Media relations is a topic i have recently become interested in as well, as we are discussing the topic in the Humber post-graduate PR program. From the perspective of a fairly new PR practitioner, what have you found to be your most useful resource in developing a media list? I have heard that some people have found that media net central is not the most reliable tool- what has been your experience? I was also wondering, how do you decide when to pitch a story exclusively to one particular media outlet? Thanks Hi Kerri,
thank you for the insight on media relations. Media relations is a topic i have recently become interested in as well, as we are discussing the topic in the Humber post-graduate PR program. From the perspective of a fairly new PR practitioner, what have you found to be your most useful resource in developing a media list? I have heard that some people have found that media net central is not the most reliable tool- what has been your experience? I was also wondering, how do you decide when to pitch a story exclusively to one particular media outlet?

Thanks

]]> By: Chinedu http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/comment-page-1/#comment-210080 Chinedu Mon, 09 Feb 2009 15:52:02 +0000 http://www.prgirlz.com/?p=181#comment-210080 It's interesting that I stumbled across this in February! This is a hot topic discussion in class most recently! I'm in my second semester at Humber College doing the post-grad certificate program and one of my teachers continues to re-iterate "know your audience". How do you brainstorm to get a very thorough view of who your audience is? We've looked at case studies ans often times, some of us by-pass some crucial audience member members!!!!! Thanks! It’s interesting that I stumbled across this in February! This is a hot topic discussion in class most recently! I’m in my second semester at Humber College doing the post-grad certificate program and one of my teachers continues to re-iterate “know your audience”. How do you brainstorm to get a very thorough view of who your audience is? We’ve looked at case studies ans often times, some of us by-pass some crucial audience member members!!!!!

Thanks!

]]> By: kerri http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/comment-page-1/#comment-205814 kerri Tue, 16 Dec 2008 16:58:47 +0000 http://www.prgirlz.com/?p=181#comment-205814 Hi Melissa, Glad you're enjoying PR Girlz, once the New Year rolls around hopefully I can coerce a few of the other ladies around here to add in more prespective. I've been with TFC for 3 months now, and as of yet, thankfully I haven't had any particularly negative experiences with media relations. It's really nothing to be scared of, but at the same time, sometimes it's hard not to take it personally when you just can't seem to get someone to bite on your story - but you just keep trying anyway! Hi Melissa,

Glad you’re enjoying PR Girlz, once the New Year rolls around hopefully I can coerce a few of the other ladies around here to add in more prespective.

I’ve been with TFC for 3 months now, and as of yet, thankfully I haven’t had any particularly negative experiences with media relations. It’s really nothing to be scared of, but at the same time, sometimes it’s hard not to take it personally when you just can’t seem to get someone to bite on your story – but you just keep trying anyway!

]]> By: Melissa http://www.prgirlz.com/index.php/2008/12/12/media-relations-101/comment-page-1/#comment-205713 Melissa Mon, 15 Dec 2008 17:53:06 +0000 http://www.prgirlz.com/?p=181#comment-205713 Kerri, I always look forward to your blog! Thanks for the tips, I'm sure they will be very useful to me! Have you had any negative or scarring experiences pitching to the media? How long have you been working for TFC? Kerri, I always look forward to your blog! Thanks for the tips, I’m sure they will be very useful to me! Have you had any negative or scarring experiences pitching to the media?

How long have you been working for TFC?

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