Stick a carrot in ya. You’re done.
Posted by PRGirlz Alumni on October 11th, 2006
In the PR world, dealing with crises in an efficient and organized manner is the cornerstone. We have all heard of examples like Tylenol who handled their crisis well and sufferred minimal damage as a result. Bolthouse Farms, I fear, will have no such luck. Well luck has nothing to do with it. Blame the consumer who contracted botulism from your product without expressing any sympathy or concern and you may as well wave your white flag. How NOT to handle a product recall? The dictionary definition of bad PR reads: Bolthouse Farms.
Posted to Industry news
July 26th, 2007 » 1:26 pm
You are right, luck has nothing to do with it. But why blame the consumer?
June 11th, 2008 » 12:15 pm
Agreed. Even if they think it was the customers’ fault, they should at least show some human compassion- I mean, these people’s lives are ruined. I would have liked to have read some more in-depth analysis of the facts from experts in the field.