The “Tell It Like It Is” PR Pro
Posted by Camille on August 25th, 2006
Recently, I was having drinks with a colleague and the discussion shifted to examining personality characteristics that benefited those working in the industry. I must say, I am a big fan of practitioners who Tell It Like It Is (T.I.L.I.S).
Clients hire us to provide frank counsel, and not to be “yes” people. Now, the T.I.L.I.S. practitioner must definitely possess tact but not to the point of sugar-coating information. If I were a client, I would not want to pay agency staff $100+ per hour to insulate me from reality. He/she is your client, not your friend in a clothing store change room asking “Does this outfit make me look fat?”
Anyone have a classic T.I.L.I.S. moment that you care to share?
Posted to Agency Life, Skill Set
